Enjoy a sampling of print media featuring Dr. Nichols' efforts collected on ISSUU.
by Erline Smith
Happy New Year! I apologize for the late New Year’s greeting. It’s been a busy time which is quite unusual for the first of the year. I believe it’s a true sign that the economy is coming back, especially in the real estate market on Hilton Head. We were over 20% percent higher in sales transactions last year! As a matter of fact, Beaufort County (Hilton Head Island, in particular) is flying high above any other area in the state in real estate sales.
I’ve been so busy that I have a bit of writer’s block. However, I read an article written by David Lauderdale for our local newspaper, The Island Packet, that put down some great points I’ve tried to convey to potential buyers. I have his permission to share in this blog. I hope that for buyers that have taken the leap of faith and for those that need a little extra nudge, this article that touched my heart may touch yours as well. So here goes…..
What happens in the brain that makes people happy at the beach? Scientist Wallace J. Nichols of California believes if we knew that, we could get more people to help save the ocean. Nichols is a sea turtle biologist with a doctorate and a friend and colleague of Sally Murphy of Sheldon, who for decades conserved sea turtles for the S.C. Department of Natural Resources.
But, Nichols is pushing for scientific data on the more fuzzy nature of man – such as what pulls us, generation after generation, to the seashore.
“Economists, marketers and politicians recognize that deep-seated, inscrutable emotions, not rationality, are what rule human behavior,” Nichols wrote in a Huffington Post blog. “Aided by cognitive neuroscientists, these fields have begun to understand how our deepest, most primordial emotions drive virtually every decision we make, from what we buy to the candidates we elect.”
He said the lessons of cognitive neuroscience also should be used for ocean conservation.
“Consider these questions:
“Why is ‘ocean view’ the most valuable phrase in the English language, bestowing a 50 percent premium on everything from lunch to a night’s sleep in a hotel room to a beachfront cottage?
“If stress causes disease, and the ocean reduces stress, is time spent in, on, under or near the ocean good medicine?
“Can our deepening understanding of brain science be applied to better protection for ocean animals, being eaten to extinction by addicted and power-hungry humans?”
Scientists of many disciplines have tackled the issue for the last two years at “BLUEMiND Summits” organized by Nichols.
Nichols calls the field “neuroconservation.” It’s part of his movement called “LiVBLUE: Live Like You Love The Ocean.”
Murphy said that for her, the same feelings are triggered by looking across a marsh vista.
Journalist Barry Yeoman gives a good overview on the new science in the February edition of Coastal Living Magazine.
Acoustics are part of the allure: pleasant, rhythmic sounds instead of airplane noise. The flat plane of the ocean’s surface, the fathomless deep, the tactile sensation of sand between our toes, the closeness to nature and our activities when we get to the beach are dissected by scientists, sometimes with the help of laboratory mice.
Much of it is beyond the blue horizon of my brain.
But I understand why the rewards of a walk on the beach last much longer than the walk. Scientist Scott Huettel speaks of “intermediate-level complexity” and “negative ions” before putting it this way:
“It’s trite, but it’s not the stuff you have. It’s the memories you make.”
You may also like to go to David Lauderdale’s link http://bit.ly/V1JNrl
Life comes from water and needs water… Prof. Wallace J Nichols Very recognisable by some... continue
Picture yourself sailing over the ocean blue and coming across a patch of plastic garbage that is... continue