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Nov 1, 2016 - Yale School of Management

Yale's Influence Underground presents Wallace "J" Nichols on 11/1

Posted on Oct 29th, 2016

If you’re interested in what it takes to start a global movement, the environment, water, or storytelling, come be inspired by the sweet, brilliant, badass Wallace J Nichols at Influence Underground.

Tuesday Nov 1
11:45-12:45
RSVP for location (Yale SOM)

Dr. Wallace "J.” Nichols is an innovative, silo-busting, entrepreneurial scientist, movement maker, renown marine biologist, voracious Earth and idea explorer, wild water advocate, and bestselling author of Blue Mind—along with 200 scientific papers and other cool stuff. He regularly appears on television (BBC, PBS, CNN, MSNBC, National Geographic, Animal Planet), and has been called “Keeper of the Sea" by GQ Magazine. His research is even featured in the reading comprehension section of the SAT test. He’ll be sharing stories and we’ll talk about how he’s inspired and motivated millions of people to be more mindful of the water on our beautiful blue planet.  

Workshop is open to all but RSVP is required (click here). Pizza will be served. 

Mastering Influence & Persuasion (MGT 538-01) - Chance 

COURSE CATEGORY Marketing 

COURSE NUMBER MGT 538 

COURSE TITLE Mastering Influence & Persuasion 

COURSE DESCRIPTION 

No matter who you are and what your goals may be, mastering the tools of influence and persuasion will help you achieve greater success and happiness. Combining research from marketing and psychology with applications from business and the social sector, this practice-based course will teach you to connect more authentically, communicate persuasively, employ principles of motivation, and better understand how people make decisions. As you discover and develop your own style of influence, you'll also learn how to influence behavior by shaping the contexts and environments in which decisions are made. As the semester progresses, we will expand from the intrapersonal to the interpersonal from influencing the self to influencing consumers and society. The course combines interactive exercises, case discussions, guest speakers, lectures, and real-world practice, to position you for success.

 

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