Dr. Wallace J Nichols launches campaign to reconnect people to water.
Posted on Jun 8th, 2007
The Live Blue Campaign (Viva Azul in Spanish) officially launched in 2007 to reconnect people to our our little water planet.
Our launch includes blogs in English and Spanish, a speaking tour that includes leading venues for the conservation of our oceans and waterways, dissemination of powerful new talking points that emphasize positive actions and rewards, adopting a "blue mindset", growing the blue movement, and a series of OpEds and essays leading to a Live Blue conference and a book.
Our message is quickly spreading through media, lectures, internet and like-minded organizations who embrace the call to "live blue like you love the ocean".