The Live Blue Campaign (Viva Azul in Spanish) officially launched in early 2007 to reconnect people to our our little water planet.
Our launch includes blogs in English and Spanish, a speaking tour that includes leading non-profit, aquarium and university venues for the conservation of our oceans and waterways, dissemination of powerful new talking points that emphasize positive actions and rewards, adopting a "blue mindstate", growing the blue movement, and a series of OpEds and essays leading to a Blue Mind conference and a Blue Mind book.
Our message is quickly spreading through media, lectures, internet and like-minded organizations who embrace the call to "live blue like you love the ocean".
Thank you to the Code Blue Foundation for supporting this campaign.