Salvation from the sea.
We all know that surfing makes you feel better; that it washes away the dirt and grime, and that people can find salvation in the sea. It has an incredibly powerful effect on the mind and body. It’s what keeps us addicted and heading back to the ocean, time and again. The very act of surfing, of riding waves in the ocean, has therapeutic properties. We take it for granted. We get in a bad mood and we go for a surf, or we have a bout of bad health, a cold or a bug, and after it you go for a surf and flush it all out and away. A surf generally leaves you feeling better than you felt before you paddled out. Imagine if you can bottle it; if you can use that power to help people?
The best practices of ISTO state that:
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The second Consumer Travel Index question dived into blue mind science asking respondents to share... continue