Notwithstanding a major NYC ad agency, The Economist Magazine, The New York Times, and the Pantone Corporation all declaring that 2008 is the year of Blue, my resolution is to #LiveBlue.
Oceanographers have been saying this for a very long time: ours is a blue planet. Most of its surface, habitat and biological diversity is oceanic. 99% of the livable space on Earth is Ocean.
Global warming is fundamentally an ocean issue. Everything we produce on land eventually ends up in the ocean. We take our food, and increasingly our fuel and our water, from the ocean. And we love to go to the ocean’s edge for renewal.
So, 2008 looks to be the year blue breaks through.
A prediction for the upcoming year: an avalanche of BLUE. Magazine covers, TV programs, advertisers and the global environmental movement will pay even more attention to the ocean, it’s life giving potential as well as it’s urgent problems.
Green will still be strong. Some of the Earth is green, after all. In particular the part most humans are most fond of and call home.
The resolution to Live Blue, is simply a gentle reminder to myself. I resolve to live a little more like I love the ocean. To eat more sustainably and locally, cut more plastic out of my life, make my travel count for conservation whenever possible, get even further away from fossil fuels, vote for candidates who care about what I do, support and work with blue organizations, and spend more time in/on/under the ocean with my friends and family.
In 2007 I started a blog where I’ll post thoughts on living like you love our oceans, lakes and river. I invite you to #liveblue and to send your ideas along to share or comment on the blog. Look for the Live Blue group on Facebook as well.
Here’s to a very bright, blue 2008 (PANTONE #18-3943 TCX, to be exact).