Live Blue Blog
Creating words that change minds for good.
Broadly, the topics that interest me are water, wellness and wildlife -- with a healthy dose of wonder in the mix.
Specifically, I'm interested in learning about how others are creating common knowledge and changing conversations - and the world - for good.
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Blue Mind Featured in T + L, Yahoo! Lifestyle
Reaching 14m readers with the message that water is medicine.
Posted on Jul 30th, 2019
Travel + Leisure published an online article (3.1 million monthly site visitors) on July 26, “Why You Should Be Spending More Time on the Water” featuring Discover Boating, as a result of the campaign’s media relations efforts. The article was also shared on Travel + Leisure Facebook (3.4 million fans) and ran on Yahoo! Lifestyle (8.8 million monthly site visitors).
The writer highlights the variety of ways to get on the water and drives readers to DicoverBoating.com’s Go Boating Today tool to check out nearby boating opportunities, in addition to weaving in the wellness benefits associated with life on the water. Supporting evidence is included from Dr. Wallace J. Nichols, author of the best-selling book, “Blue Mind.”
Stay tuned for more Discover Boating coverage this summer.
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