Live Blue Blog

Creating common knowledge to change conversations for good.

Broadly, the topics that interest me are water, wellness and wildlife.

Specifically, I'm interested in learning about how others are creating common knowledge and changing conversations - and the world - for good.

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Scientific American: Mexican Wrestler Goes to Mat for Endangered Sea Turtles

How do you get the masses interested conservation issues? Give them sports heroes, sexy girls and rock and roll, of course