COURSE CATEGORY Marketing
COURSE NUMBER MGT 538
COURSE TITLE Mastering Influence & Persuasion
No matter who you are and what your goals may be, mastering the tools of influence and persuasion will help you achieve greater success and happiness. Combining research from marketing and psychology with applications from business and the social sector, this practice-based course will teach you to connect more authentically, communicate persuasively, employ principles of motivation, and better understand how people make decisions. As you discover and develop your own style of influence, you'll also learn how to influence behavior by shaping the contexts and environments in which decisions are made. As the semester progresses, we will expand from the intrapersonal to the interpersonal from influencing the self to influencing consumers and society. The course combines interactive exercises, case discussions, guest speakers, lectures, and real-world practice, to position you for success.