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Blue Mind Inspires 100 Million Water Lovers

In 2017 we will Go Deeper with water lovers around the globe!

Posted on Dec 5th, 2016

In our effort to change the global conversation about our ocean and waterways for good, Blue Mind Life has reached an audience conservatively estimated at more than 100 million readers, attendees, viewers and supporters via film, TV and radio, events, newspapers and magazines.

The success of Blue Mind, not just as a book but more importantly as a movement dedicated to changing lives and our world, paves the way for Live Blue to be even more successful. Since the publication of Blue Mind, an organic New York Times best seller (Little, Brown, 2014), Dr. Wallace J. Nichols has given more than 250 keynote addresses, workshops, and book lectures, and will do the same for this new book, to a much bigger and more-receptive audience.

The topic of water mindfulness has reached deep into the fields of health care, education, parenting, design, real estate, urban planning, travel and sports, as well as the environmental, water management, and conservation sectors. Additionally, the Blue Mind concept has become familiar to consumers as an inclusive movement. Dr. Nichols serves as a founder, board member, or advisor to more than a dozen leading water-related organizations and institutions. His career has been one of artful collaboration and hundreds of groups, projects, schools, universities, and non-profits count themselves as part of the Blue Mind movement. The collective reach of this diverse, growing, international network conservatively reaches into the low millions of water- lovers.

Nichols has authored more than 200 scientific papers, technical reports, book chapters, and popular publications; lectured in more than 30 countries; and appeared in hundreds of print, film, radio, and television media outlets including NPR, BBC, PBS, CNN, MSNBC, National Geographic, Animal Planet, Time, Newsweek, GQ, Outside Magazine, Elle, Vogue, Fast Company, Surfer Magazine, Scientific American, and New Scientist, among others, placing him

among a small group of leading public voices for the ocean and aquatic environments. Many of these outlets have indicated they would be happy to host Dr. Nichols again for Go Deeper. National TV, radio and documentary film, along with six magazine cover stories reach tens of millions of people. The press considers Dr. Nichols a steady, honest broker of good information delivered clearly and promptly.

Live Blue will be released at the 8th Annual Blue Mind Summit and marketing, book tour, and PR will build on the successes and vast network created by Blue Mind.

The Blue Mind Summit was nominated for the 2016 World Open Water Swimming Offering of the Year. Dr. Nichols’s umbrella organization, Blue Mind Life, is embodied by over 16 million active open water swimmers in 187 countries in addition to millions of other watermen and waterwomen in other marine sports and activities.

In its effort to change the conversation about our ocean and waterways for good, Blue Mind Life has reached an audience conservatively estimated at more than 100 million readers, attendees, viewers and Blue Mind Life supporters via TV and radio, newspapers and magazines.

Specifics include:

  • Shared more than 1 million blue marbles around the world (Image: Dr. Nichols and musician Jack Johnson showing their marbles)

  • Distributed more than 100,000 books in a dozen languages and formats

  • Inspired tens of thousands of people at events, workshops and keynotes

  • Rallied thousands of water-lovers via every major social media platform (#bluemind)

  • Advised hundreds of organizations on how to upgrade their water-related message and mission and better connect to water to enhance leadership, well-being and creativity among their staff

  • Hosted six annual Blue Mind Summits

  • Presented three Annual Blue Mind Awards

Blue Mind Life’s media efforts include:

  • More than 1 million views on video and film

  • 500,000+ views on YouTube of videos featuring Dr. Nichols in water-related

    documentaries, keynotes and TED talks.

  • Dr. Nichols has contributed to more than two dozen documentary films including Leonardo DiCaprio’s The 11th Hour, all still garnering viewers through Netflix, film festivals and online distribution

  • Time magazine reports reaching an audience of 25 million.

  • Outside magazine, three articles including a featured cover article: 7.5 million active lifestyle participants

  • Elle magazine, full page article reaching over 6 million in total audience

  • Psychology Today featured two articles and reaches an audience of 3.6 million Self magazine feature article reaching a total audience of 3.5 million

  • Surfer magazine, two articles including one feature cover story: 2 million surfers and water enthusiasts

  • Duke magazine, feature article reaching more than 120,000 alumni

  • Television appearances on: CNN with 11 million viewers, CBS This Morning with 3 million+ viewers, MSNBC with 5.5 million viewers, Fox News’s 5 million viewer, and the Weather Channel reaching 200,000 viewers.

Newspapers reaching more than 2 million readers:

  • Chicago Sun Times, circulation of nearly 500,000

  • Washington Post, circulation of nearly 500,000

  • San Jose Mercury News, circulation over 500,000

  • The Guardian, circulation of nearly 200,000

Numerous NPR, AM radio and podcast interviews reaching more than 25 million radio listeners live and online. 

 

Posted in Live Blue Blog

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