Last week, Discover Boating hosted national media on the water in Sag Harbor, N.Y. for a two-day immersion in the boating lifestyle. Dubbed Summer Boat Camp, participating media 'campers' took part in a number of hands-on boating experiences to generate coverage for the boating lifestyle, including learning to wakesurf; fishing and preparing ceviche with local angler and chef of NYC's Grand Banks, Kerry Heffernan; cruising with Dr. Wallace J. Nichols, author of the bestselling book Blue Mind to experience firsthand the wellness benefits of being on the water; demoing a variety of boats and personal watercraft; and more.
Media and influencers on board for Summer Boat Camp included: Men's Journal (977K circulation; 3.5MM monthly visitors), TimeOut NY (280K circulation; 10MM monthly visitors), Epicurious (11.8MM monthly visitors), Refinery29 (16.3MM monthly visitors), Smarter Travel (3.5MM monthly visitors), Greatist (782K social followers), Culture Trip (2MM monthly visitors), and Misshattan (421K social followers).
Stay tuned for Boat Camp coverage throughout the summer.
