EnvirokKidz cereal saves sea turtle hatchlings.

My colleague Brad Nahill and I are very excited to share some news with you. This week the world’s largest organic cereal company, Nature’s Path, launched the new “Turtle Splash” cereal with their kids' line, EnviroKidz. Brad and his daughter Karina (featured on the box) tasted it and say it's yummy!

This is their first marine-themed product and every purchase saves a hatchling through our Billion Baby Turtles program, which has saved well over a million baby sea turtles so far. Those funds will continue to go to important turtle nesting beaches around the world to fund beach patrols, equipment, etc. The box also has a lot of excellent information and sea turtle tips and encourages people to adopt hatchlings through our program.

We’ve been working steadily on this effort for more than a decade and are so excited to see it become a reality. This greatly helps us support more programs around the world and inspire kids to learn about and protect turtles. Thanks so much to everyone who voted for us in the contest last year that we shared widely on social media; turtles ended up with about 50% of the vote (pangolins were second with just 12%)!

Let us know if you see the cereal in your neighborhood store! It is for sale in Krogers and Target this week and in most major stores in the US the next couple of months. Hopefully around the world at some point as well.