Sea Turtle Symposium and Ray Lewis kick off Super Bowl in Baltimore.
Posted on Feb 1st, 2013
Call it a coincidence, but what are the odds that a new VISA ad featuring the Baltimore Ravens' star linebacker Ray Lewis stating to a child that his favorite animal is the sea turtle coincides with the gathering of 1,000 sea turtle experts from 80 countries...in Baltimore.
Whoever's behind the International Sea Turtle Symposium's media efforts (or the Baltimore Ravens') has a great sense of humor, excellent access and is a marketing genius. Well done!
Congrats to the Ravens and their sea turtle loving linebacker, Ray Lewis.